Marketing Info

Create a Marketing Plan

Selling can entail a variety of marketing strategies. Much of an agents work will be quiet and unseen“ yet important. The quiet telephone calls, the work with contacts, arranging for and marketing open houses, the follow-ups with open-house visitors, conversations with ad respondents, web postings and other outreach efforts are all part of the process required to sell homes.

As your agent, I will create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This will include posting your listing on the Internet, holding an open house and more. As your Premier Sotheby’s Sales Professional, I use the Premier Sotheby’s Customized Marketing System to create a personalized selling program for clients. Its purpose is to sell a home at the best price possible in the shortest amount of time. This includes marketing on major web sites and in luxury real estate/lifestyle magazines, with both national and international client bases.

One way to make a home more attractive is to purchase a Home Protection Plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of home ownership. Premier Sotheby’s has teamed with American Home Shield to offer a variety of plans at very affordable prices. Be sure to ask me about the details.

Showing your home

Although the buyer is a guest in your home, you want the buyer to imagine owning the home. You don’t want to make the buyer feel like an intruder.

In addition to the home staging I will provide for your home, there are a few other things you can do to impress potential buyers once they’re in the door.

  • Check the Temperature
    You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold days!
  • Play Up the Visual
    Open all the window coverings to let in light. Keep blinds partially closed that otherwise show undesirable outdoor scenery such as a dilapidated fence or a nearby structure that obstructs views. Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms with few windows by placing spot lights on the floor behind furniture.